Logo (Optics · software for opticians)©2023
OptiFest
OptiFest is a tablet app opticians use in the store: customer records, frame selection, lens simulations and measurements such as pupil distance on one screen. Along with the app's interface we designed its logo: a ring of rays around a pupil and a name in two weights.
- Client
- OptiFest
- Year
- 2023
- Sector
- Optics · software for opticians
- Scope
- Logo and icon · Light and dark ground versions · App screen and in-store applications
LogoDark ground · white
LogoLight ground · colour
An eye, a ring of light
The mark is made of fine rays turning around a central pupil; the rays thicken on one side and thin on the other, telling the eye focusing. In the name a bold "Opti" and a light "Fest" give the product's two sides: precise measurement and an enjoyable visit.
Logo versions
Colour palette
- Navy#1C2B3D
Name, dark ground - Optic Blue#2416BE
Mark on light grounds - Light Green#3BB44C
Mark on dark grounds - Light Grey#F1F3F7
Light ground
Applications
