Insights
Notes from our work on product design, AI and building digital products.
· 5 min read
Why the interface drifts in vibe-coded products, and how to pull it back together
Shipping a product with AI coding tools has never been faster. But as speed goes up, the interface drifts. Here is why, and how to pull it back together without slowing your team down.
· 5 min read
UI vs UX design: what's the difference, and which does your product need?
UI/UX is often written as one word, but it describes two different jobs. Here is the difference, and how to tell which one your product needs right now.
· 5 min read
How to keep your Google rankings when you redesign your website
A redesign launched the wrong way can lose years of search traffic within weeks. These are the checks we run before and after a new website goes live.
· 5 min read
Design to Product or Straight to Product? Choosing the right path for your project
Every digital product starts with the same question: design everything first, or put a working version in front of users as soon as possible? Here is how we decide.
· 4 min read
Five questions to ask before adding AI to your product
Most AI features fail not because of the model, but because they sit in the wrong place. Five questions that help you put intelligence where it actually pays off.
· 4 min read
Premium in e-commerce: selling by removing noise
Discount banners, pop-ups and crowded product grids can sell in the short term, but they quietly erode a premium brand. What we learned redesigning a furniture brand's digital experience.
