Sertaç Yaman Beauty

Sertaç Yaman Beauty is a beauty salon. The identity builds the salon's calm, careful feel with two colours: metallic gold (Pantone 872 C) and deep black (Pantone Black 6C). A thin, widely spaced logo is applied with the same restraint from the business card to the matchbox, the envelope and the sign.

Client: Sertaç Yaman Beauty
Year: 2022
Sector: Beauty and care
Scope: Logo · Corporate identity · Business card, letterhead, envelope · Signage · Matchbox and pencils · Email signature

LogoDark ground · white

LogoLight ground · colour

Quiet luxury

The name is set in the high-contrast, thin letters of Cosmetic, with "BEAUTY" below in widely tracked Sofia Pro. The logo adds no ornament; elegance comes from letters and space alone, and the gold and black hold the same weight on natural surfaces such as marble and stone.