Logo (Jewellery · retail)©2023
Zerina Jewelry
Zerina is a jewellery shop. We designed a wordmark of elegant, high-contrast letters; the dot of the "i" is a four-pointed star, like the sparkle of a stone. Deep emerald green and gold carry the brand with the same calm on the box, the bag and the shop sign.
- Client
- Zerina Jewelry
- Year
- 2023
- Sector
- Jewellery · retail
- Scope
- Logo · Colour palette · Packaging and shop applications
LogoDark ground · white
LogoLight ground · colour
A sparkle above a letter
The sharp contrast between thick and thin strokes recalls the cut of a gem. The star that replaces the dot of the "i" is the logo's only ornament and catches the light when printed in gold foil. Below it, a widely spaced "Jewelry" settles the name on a calm base.
Colour palette
- Emerald#042F23
Ground, packaging - Gold#D7A969
Logo, foil print - Ivory#F6F1E7
Light ground
Applications
