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Logo (Aviation · airline management software)©2023
Blue Airchase

Blue Airchase

Blue Airchase is a desktop application airlines use to run their operations. We designed its logo: a gliding bird next to a name set in two weights. The blue and white palette works just as clearly on the app's start screen, in the operations centre and on the staff card.

Client
Blue Airchase
Year
2023
Sector
Aviation · airline management software
Scope
Logo · Colour, white and one-colour versions · App screen and office applications
Staff card on a blue lanyardApp screen on a laptop in a crew briefing room
LogoDark ground · white
Blue Airchase Dark ground · white
LogoLight ground · colour
Blue Airchase Light ground · colour

A gliding bird

The mark is a bird gliding with open wings, telling speed and control at once. In the name a bold "blue" carries the brand and a light "airchase" follows it, so it reads as one word while both parts stay distinct.

Logo versions

Blue Airchase Horizontal
Horizontal
Blue Airchase Black
Black

Colour palette

  • Airchase Blue#167BD9
    Logo, ground
  • Night Blue#0E1B2C
    Text, dark ground
  • White#FFFFFF
    Logo, light ground

Applications

The app's start screen in an operations centre

Related services

More brand identities

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